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About Us


Inspired by beautiful things, we believe mothers can feel glorious & empowered in any season of her motherhood journey... a good place to start is your lingerie drawer! 

Created by Mamas that went through the phases of breastfeeding, we design & handpick our garments to meet the needs of different shapes, sizes, preferences, and stages of motherhood. Every item is tried & tested by a trusted community of mamas. Great care is taken to ensure quality, comfort, and femininity. 

It is with pride that we can say our Mama Noo label is created and made with love in Cape Town, South Africa since 2016.

Maternity wear never felt this good - here's to babies & beyond!